Food provenance is the new normal and we couldn't be happier!
Author: Tom Hall
Like you, your food has a back story—a history. Whether you’re eating a meal at home or in a restaurant the ingredients have been grown, raised, or caught. Food provenance is the journey food takes from field to fork. Where was this grown? Is this organic? Is this free range? Was this caught sustainably? How far has this travelled to reach me? These questions, and their answers, are more important to people than ever before.